How Mautic (Open Source Marketing Automation) helps winning TYPO3 projects
You probably heard of commercial SaaS solutions for Marketing Automation, like Hubspot, Marketo etc.
Mautic is the Open Source alternative, and successful all around the world. It not only enables users to own their data (which is tremendous in light of GDPR), but also allows great flexibility and a deep integration that would not be possible otherwise.
And of course, the most powerful integration out there is for... TYPO3!
In this talk we cover
- What does Marketing Automation really mean? What is the value for users?
- What are the basic components?
- What does a generic CMS integration look like? How does TYPO3 go way beyond that?
- Why are complementary features increasingly important in selling TYPO3 projects?
- How do I get started with Mautic as a TYPO3 agency? What are possible roles?