Make content work – with TYPO3 FAL and DAM systems
In the age of content explosion and omnichannel presence, marketing departments face major challenges in organizing processes. There is now a consensus that the single-source principle for content is the way forward. A unified view of content and collaboration on it, combined with agile methodologies, can break down silos and become an efficiency engine for the entire organization.
In our presentation, we show that the strength of a solution only becomes apparent when data is exchanged between systems in a meaningful way. We will use practical examples that show how to empower your colleagues to work within the familiar TYPO3 environment while seamlessly accessing all media assets within the CELUM Content Hub as the end-to-end content supply chain for your company’s digital assets.
So be sure to join me as there will be plenty of room for exchanging experiences to show how this can be achieved successfully.